KSKajol SinghLet’s talk ↗

Projects / Capabilities

Selected thinking.
Measurable outcomes.

A snapshot of systems and strategies designed to make customer engagement smarter.

01 / CRM ANALYTICS

Customer Engagement Optimization

+25%lead conversion
  • Built a CRM-based engagement model to track and improve user interactions.
  • Applied data-led personalization and automation.
  • Integrated segmentation for sharper targeted campaigns.

02 / BRAND INTELLIGENCE

Media Monitoring & Sentiment Analysis

−15%negative sentiment
  • Designed a real-time dashboard for brand and competitor activity.
  • Used AI-powered sentiment analysis across social channels.
  • Enabled proactive marketing interventions.

TOOLKIT

Capabilities at
a glance.

DisciplineCapabilities & tools
CRM & AnalyticsSalesforce, HubSpot, Google Analytics, Marketo, KPI analysis, segmentation
StrategyGo-to-market, competitive intelligence, brand tracking, customer experience
CampaignsEmail, Google Ads, social analytics, media tracking, event strategy
OperationsTrello, Asana, Microsoft Office, vendor management, workflow optimization

RECOGNITION

Work that
gets noticed.

Employee of the QuarterOutstanding performance in marketing operations • Oct–Dec
Star of the MonthSuccessful execution of high-impact marketing campaigns