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Career / Education

Building momentum,
one experience at a time.

A career shaped by customer empathy, operational rigor, and a growing command of data-led marketing.

CAREER JOURNEY

2022 — PRESENT

Amrawati Group

Assistant Marketing & CRM Manager

  • Lead B2B and B2C marketing operations, campaign analytics, and performance tracking.
  • Build go-to-market strategies for product launches and improve customer targeting.
  • Drive CRM automation, contact segmentation, media monitoring, and brand intelligence.
  • Align sales, operations, and customer service around marketing objectives and event ROI.
HubSpotGoogle AnalyticsCRMGTM
AUG 2021 — MAY 2022

Shalimar Gateway Mall

Operations Executive

  • Coordinated events and promotional campaigns within corporate brand guidelines.
  • Managed CRM operations, customer communication, and real-time media reporting.
  • Delivered cross-channel campaigns across print, digital, and in-mall activations.
EventsOperationsCampaigns
NOV 2018 — JUL 2021

Shalimar Gallant

Customer Relationship Executive

  • Led contact-list management, campaign tracking, and CRM optimization projects.
  • Streamlined complaint resolution in MyGate, improving response time by 40%.
  • Used customer feedback and purchase behavior to strengthen retention.
MyGateCustomer ExperienceRetention

EDUCATION

A foundation in
business & marketing.

QualificationInstitutionYears
MBA — MarketingLucknow University2016 — 2018
Bachelor of CommerceLucknow University2013 — 2016